About us
Our Mission — Sweetness You Can Trust
At vitalgur, we believe sweetness should be pure and natural. That’s why we handcraft jaggery using traditional methods — free from chemicals, additives, or shortcuts. From sugarcane to final block, every step is done with care to keep it healthy and authentic.
Our Promise of Purity
Every cube and block of sweetora jaggery carries our promise — 100% natural, organic sweetness. We work closely with farmers, practice sustainable sourcing, and ensure every product is crafted with honesty and tradition.
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Meet our team
Dedicated professionals driving our success
Ayush Shandilya
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our jaggery products, marketing, and customer experience strategies.
Aman kamiya
Chief Commercial Officer
Aman loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Aman has helped the company to get where it is today. Aman is among the best minds.
Himanshu
Chief Financial Officer
Himanshu with his international experience, helps us easily understand the market trends and improves our offerings. he is determined to drive success and delivers his professional acumen to bring the company to the next level.